Featured Founder Story
From Immigrant to Entrepreneur
A journey from Cuba to Canada to the United States—and the experiences that shaped the entrepreneurial path that followed.
Read the featured story →Newsroom
AJ Venture Stories
A founder newsroom for selected stories about AJ Rodriguez, Upick, and the companies inside AJ Venture. Each page is original to this site. The long-form originals remain on Substack.
AJ Venture Stories
Upick: The Company They Didn't See Coming
Before the world sees the growth, there are years of building when almost nobody is watching. The story behind Upick and the vision being built for what comes next.
Read the AJ Venture summary →Founder desk
Latest from AJ Rodriguez
Story
From Immigrant to Entrepreneur
A journey from Cuba to Canada to the United States—and the experiences that shaped the entrepreneurial path that followed.
All stories →Update
Building Upick from the road
Rodriguez published a LinkedIn note on the difference between the usual startup setting and his own: the idea for Upick took shape while he was still working as a truck driver. The full personal essay he pointed to lives on Substack; this update keeps the public announcement on AJ Venture.
All updates →